EURO RSCG automates ad delivery with Vio’s AdGATE

With the recession easing and work picking up across the advertising industry, even the most established agencies recognise the need to stay ahead through increasing efficiency and saving time on manual processes. Euro RSCG have augmented their reputation as one of the UK’s most innovative agencies by automating their print ad delivery with Vio’s latest workflow tool, AdGATE.

“AdGATE provides the ‘glue’ between Euro RSCG’s existing booking system and the Adsend service, allowing them to drive the job ticket, PDF upload and ad sending process without ever logging on to Adsend.com. Put simply, AdGATE removes the repetition of completing internal job tickets and then re-keying them to deliver through Adsend. What’s more, it will electronically hand over the relevant live ad specs when filling out a job brief, removing manual error from the job creation process,” said Gavin Page, European Sales Director at Vio Worldwide.

“We began using AdGATE in February this year and thus far it has automated the sending of hundreds of press adverts” said Rowan Ferraz, Head of Pre Press Production and Digital Asset Management at Euro RSCG.

“AdGATE has simplified the delivery process and obviously makes it a lot quicker. It cuts the amount of time it takes to send an ad to a matter of seconds so if you supply high volumes through the system, it really will pay dividends. By reducing time spent filling out job tickets, we have been able to put our production team to work on other important tasks” Ferraz added.

When Adsend is integrated with a workflow system, it enables the users to receive status updates directly into their own environment. As with all Adsend deliveries, these status updates are created automatically by the publisher as soon as they start to process the advert. With Adsend you have the confidence of delivering direct to publishers every time, no delays and no third parties involved.

AdGATE offers a significant opportunity for Adsend users to make it a one-stop shop for the entire print advertising and delivery process. Future product developments are planned from AdGATE and include XMP support and more enhanced data availability from publishers (specifications, booking information and status updates). This will remove the need to subscribe to multiple delivery and specs services, enabling companies to achieve further time and cost savings.

AdGATE is taking Adsend to the next level of efficiency and performance. To discover the benefits to your studio please contact Vio Worldwide at 020 7427 2150 or visit Adsend.com.