Vio & GMG team up to deliver perfect colour to UK Publications

London - Vio Worldwide Ltd and GMG Color UK announce strategic partnership aimed at improving the quality of colour press advertising in the UK.

Adsend, a Vio service, is already recognised as the preferred ad delivery service for many advertisers. Now colour conscious users can integrate Adsend directly to GMG ColorServer using the Vio AdGATE automation tool. This enables users to create a job ticket, apply the correct colour profile to the PDF for the selected publication, approve the results and then automatically deliver the job ticket and PDF through the Adsend service without rekeying any metadata or logging on to Adsend.com.

“We are delighted to offer our customers the best combined colour profiling and ad delivery service available, at such remarkable value with this new initiative” said Chris Friend, Vio Worldwide Managing Director. “This program re-enforces our long standing partnership with GMG Color and puts the power of ColorServer where it should be - right in the creative environment where it is able to cope with the demands of a busy agency”.

The announcement coincides with GMG UK’s launch of their ColorServer Platinum service which includes one ColorServer license, publication profile database, hardware and service contract for just £895/month. Customers can now choose to include AdGATE with this service for just £100 per month extra. With over 600 publication profiles included in this service, users can be sure of achieving the best possible results when supplying ads to the Adsend publications.

“Our Colorserver Platinum package offers the ultimate in service led technology” said Toby Burnett of GMG UK. “Clients get our colour management technology with the added value of expert colour management knowledge from our dedicated colour consultants, without increased capital expenditure or HR costs. Combined with AdGATE, Colorserver automatically gives the best colour separation for the required advertising specification during the delivery process. Our Platinum Service ensures that the profiles are always up to date through our relationships with the colour standard managers at each of the publications. This is initially a UK service covering over 600 titles, but we are already looking at an international service through our network of GMG regional offices.”

The combined Vio AdGATE / GMG Colorserver Platinum package is available with immediate effect. For more information call 020 7427 2150.