DUBSAT LAUNCHES NEW ADSEND 7.5 IN UK AND NORTH AMERICA
London, United Kingdom, 11th October 2011 Dubsat announces the launch of Adsend 7.5, a new and improved version of its advanced print advertising validation, delivery and workflow platform for the UK and North American markets, following its release in South Africa, Australia and New Zealand.
The powerful Adsend platform comprises a robust toolset that streamlines, integrates and automates advertising production delivery workflows, providing significant cost savings and production efficiencies regardless of the type or size of business. Building on Dubsat’s extensive advertising management experience, Adsend 7.5 is a significant development that now represents the most comprehensive print advertising business-to-business workflow toolset yet seen within the industry.
Dubsat also announced even more destinations to Adsend’s current 20,000+ publications by seamlessly integrating with AdFast, the UK Newspaper Society’s delivery service of over 1,700 UK regional newspapers. AdFast users simply enter their account details online in Adsend.com to immediately access and create a fast, easy-to-use “single point of entry” for all their ad submission requirements across the USA and UK’s largest aggregated publication delivery service. Sending to AdFast’s listed regional publications via Adsend is simple and intuitive and requires no data importing or rekeying of booking instructions. Adfast users also benefit from Adsend’s production tools to further assist with their creation, management and delivery requirements.
Olivier de Pina, Global Product Manager, says, “To deliver advertising campaigns today, senders have to use multiple services with different user logins and interfaces, forcing them to go outside their internal production workflow. Adsend 7.5 now aggregates all of these publication destinations and offers agencies a single, common interface to submit all their ads while allowing complete integration – reaching every publication from as little as a £1 per delivery”.
Far more than a simple advertising delivery service, Adsend is a complete preflighting, workflow and managed delivery cloud-based platform that streamlines the entire process of digital ad exchange with magazines and newspapers across the world. Adsend transparently integrates with a company’s existing production systems while presenting comprehensive management, tracking and auditing functionality. The result is an all-encompassing, enterprise-class advertising management solution.
Adsend 7.5 offers a number of new key features that together serve to strengthen its position as the most advanced newspaper and magazine print advertising solution available. New features include an optional commercial press conversion using ICC colour profiles, a unique publisher-branded online portal capability and seamless booking exchange integration which automatically reconciles an ad with its specific booking number, so agencies don’t have to rekey booking details and publishers don’t have to chase advertising material.
This latest version of Adsend also demonstrates Dubsat’s commitment towards delivering advertisements to more than just printed publications.
Grant Schuetrumpf, Dubsat CEO, says: “Adsend 7.5 now not only supports PDF as a delivery file format but any format required to publish advertising, enabling our listed newspaper and magazine publishers to set-up and receive advertising specifically for their websites and portable device media strategies”.
Following Dubsat’s recent acquisition of Vio Worldwide, which provided Adsend across the USA and Europe since 2006, Vio has rebranded its global operations as ‘Dubsat’. Dubsat is owned by Omnilab Media and provides market leading cloud-based management, validation and delivery services across the advertising and entertainment markets.